Skip to main content

Only Number One will do

The new Google Webmaster tools have exposed a new phenomena in Google search behaviour.

It has become evident from my results that far and away the vast majority of searchers only look at the first result on the results page. This is a huge change from years gone by when you could get some hits from the second page let alone the bottom of the first page. People don't pay for the 1,2,3 ads in my sector because the is not enough money in it but you can see how effective it must be in other sectors.

It would appear that Google's progressive refinements to their algorithms have achieved near perfection form the searcher's point of view. This doesn't reflect some of my own experience as a searcher but perhaps that is a signal that what I am looking for may not be available.

This makes the challenge of site optimistation much greater and must have implications for small competitors versus large ones. On the other hand I suppose the constant churn does give more that one player a shot at the number one slot.

It's those "Interesting Times" again!

Popular posts from this blog

Shopping Online – Protect Yourself

A slight change of tack - I though that the following article makes a good point: Shopping Online -– Protect Yourself These days, there are great bargains to be found by shopping online. Many items that previously were only available in stores are now being bought and sold online every day. Books, cds, DVDs and electronics are all growing in popularity as online purchases. Then there are things like flights, hotel bookings, car rentals and the like that are which are well established in the online shopping world. More and more stores are putting up websites that allow you to make online orders and even supermarkets now let you do your grocery shopping online and they'’ll deliver the goods to your door. Added to this growth in stores and other big business websites, there are also millions of small traders offering you goods online too. Online auction sites such as eBay are experiencing phenomenal success. These types of purchases however carry the risk that you do not really know w

Introducing Children To Music… Strategies For Success

While we struggle to restore full menu fuctionality We thought you'd like to hear about a more uplifting topic: Introducing Children To Music - Strategies For Success I've heard a million parents lament the fact that they didn'’t get their children interested in music sooner. There are also hundreds of adults out there that wish they had learned how to play an instrument when they were younger. Studies actually support the idea that music stimulates certain brain connections and can actually help children grow smarter! Music also provides an invaluable outlet for safe expression of feelings and emotions, and can also serve as an important learning tool throughout your children's lives! Music helps educate in many ways, by developing children'’s memory skills and nourishing their spirit. Now, some children are a bit resistant to music at first, but you can easily find ways to encourage them to enjoy music in many different forms early in life. You need to simply adop

Visitor Volumes down - not sure why

Yes the puzzle continues. We know that there has been a significant Google update but the impact on our SERPs has generally not been too significant - the usual crop of ups and downs spiced up by the odd disappearance. But the last couple of days have been 25% down on the previous working day run rate. Remember - don't panic over a couple of day's figures! So we are going to have a long weekend - back next Wednesday (for our small faithful band of regular readers). This trip will be a test of some technology we are planning to take on a much longer excursion later in the year - so we may improve on that if we find Wifi hotspots in North Wales. If you are one of that faithful band it would be fascinating to hear from you. This daily exercise in one way communication gives focus to my morning review of yesterday's data but the complete absence of response is a bit weird. I have to say it is matched by the lack of response on the SEO board where I have zero credibility and