Instrumental+Music Percussion+Music Classical+Music

Tuesday, January 29, 2008

 

Just a little surge

Google's algorithms are churning again this week - not a peak but a bit of a surge.

Our main beneficiary seems to be our iTunes advice page which is nice but not very productive for us.

It is very odd that something we wrote a couple of years ago should be so popular in an area where you would expect much more professional help to be available.

Our ISP service has been/is being upgraded so I'm waiting for any fall out from that. OS Commerce have a major update on the stocks so I'm hoping that any significant consequences for us can wait until we tackle that one. From an operational point of view our biggest problem seems to be downloaded files lost in the bowels of the XP operating system.

Also noticed today that our ISP have increased the maximum bandwidth of our package dramatically so I'm thinking of putting sample players on a lot more pages.

We have a few fans who seem to go through our whole sample library and we will have a look at how we could make that easier possibly by playing them one after another off the same page.

The threat of the record companies coming in and trying to supplant the iTunes business model is something we need to take seriously and develop a response. Fortunately we already know a bit about making advertising work with our music but we will have to ramp up our game to respond to them.

Wednesday, January 09, 2008

 

AdSense is back - up and running on the site

Yes - the errant postcard turned up thanks to a nice bit of informal mail re-direction and Google have now satisfied themselves as to my bona fides to the extent that they are willing to make payments into my bank account and present adverts on our site!

The added confidence that this seems to give potential customers is also evident in the renewed trickle of sales. Some interesting optimisation opportunities in the light of this experience - onward and upward.

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Wednesday, January 02, 2008

 

A New Year Dawns

We have been quiet for the last few months while I have been tackling some other projects.

The website has been doing well without much in the way of intervention but in the last couple of week we exhausted Google's patience with us on the latest stage of identity verification - I lost the postcard with the PIN and requested the replacement sent to our old address! The absence of relevant adverts seems to be having a very negative effect on sales which is very odd.

We have also seen the seasonal surge of visits from new i-pod users to our remarkably popular help pages but hat has ebbed away now and visitor numbers have subsided a bit.

So this is the year to sort out a few basics and return to the creation of new and original arrangements with some new software and hardware.

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