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Thursday, June 14, 2007

 

Visitor growth at last!

It is always a tricky decision to announce an increase in visitor numbers because they can fall away again so easily but this follows the biggest upheaval in Google SERPs for more than 6 months and a recent pick up in Googlebot activity on the site. Over the last three days we have seen a 25% increase to levels that we have hardly ever seen before.

So it is fingers and toes crossed that the work we have done on the site has brought us to a new plateau and that we have a firm foundation for the next set of refinements and further growth.

Of course we now have the extra potential benefit from increased visitor numbers in the pay per clicks on our Google Ads because we are looking to strengthen and refine that activity too.

We started on this refinement phase activity months ago and this just demonstrates how patient you have to be in this game.

Monday, June 11, 2007

 

Bounce Research Findings

Today I came across one of those gems which makes the whole business of optimising site for Google so worthwhile.

As someone who was trained in science and sought to apply it in a marketing environment over many years with huge budgets it is so nice to be able to appreciate the efforts of those who experiment on Google with the help of a few acquaintances and get results.

As you know we have been concerned about the bounce rates on some of our pages and have taken action to reduce it, with some modest success. It had occurred to me that Google might be using this information to improve the search results for searchers on the assumption that bounces are a bad thing and that might harm our rankings.

In the experiment reported in this article they seem to have proved that this is the case - so we can start to see why Google Analytics would be free to webmasters. I'm so impressed I signed up for their newsletter at www.1stsearchenginerankings.com and I'll flag items of interest here.

In the meantime our keyword results are churning away following the recent spikes of SERPs churn but the overall level of visits is pretty stable and we are strengthening our Google Ads activity because that doesn't seem to be doing any harm to our sales activity levels and is developing a steady trickle of pennies.

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