Instrumental+Music Percussion+Music Classical+Music

Wednesday, August 31, 2005

 

Headlines with Impact

The headline for this blog is a daily challenge - you get what comes to mind while I compose it. Web page drafting is rather more considered but the need to position targeted Keywords appropriately can cause some stresses and strains. Websurfers are skimmers - headlines and headings are important signposts to the information they are seeking. Here is an article with some tips:

Writing Great Headlines - Get Attention!

Writing great headlines is a requirement to having your
material read. If the headline doesn't get attention,
chances are your article won't be reads. One secret to
writing great headlines is to keep it short and boldly
state your case.

A headline must be effective in its message so that it
attracts the attention of the reader. Writing a great
headline is one of the most critical things in offering up
written material because it a headline attracts the reader
to reading your material above other materials. Let's
examine what differentiates great headlines from poorly
constructed headlines.

Writing great headlines should consist of a mix of all
three of the following: It must be intriguing, it should
evoke emotion and it should force the reader to want to
find out or read what is next. Some people claim that a
headline must be believable to be effective, not true! For
example, look at the gossip tabloids as well as your
fictional reading material. Do they not capture your
attention?

Some poor attempts at writing great headlines are the ones
that exceed 10 words. Keep your headlines to a minimum and
to the point. Trying to drastically change the font style
causes a reader not to be able to relate in their mind what
you are saying. Most people are familiar with new times
roman style of print.

A great headline should flow right through to the subject
topic and needs to be relevant to the style. If you write
an article that is emotional then you need an emotional
headline. If your article if logical and factual then you
need a logical and factual headline.

Writing great headlines is similar to perceived value. For
example, a friend tells you that a certain steak house has
the best steaks in town and can't praise it enough, so you
decide to try them out. Nine times out of ten, you have
already determined that it is the best steak out there due
to your friend's recommendations before you have even
tasted it. Now, keeping this in mind writing great
headlines causes the reader to expect the best from the
story. By the same token, the dull headline can instantly
cause the reader to find the subject matter dull.

It is always best to maybe have a colleague, friend or
maybe even a family member to tell you their reaction to
your headline. As the old saying goes, you have nothing to
lose by obtaining a second opinion.


Tina Valiedi is a Executive of Marketing and contributing
author for MPStrategies Firm,a company whose breakthrough
service unleashes the power of the internet to drive hidden
potential clients to your site. Sign up for the Strategic
Traffic Tips eZine at: http://www.mpstrategiesfirm.com

More on our new pages tomorrow - themes, headlines and all.

Tuesday, August 30, 2005

 

Friday's Experiment Worked

Our test phrase "Favourite feel good song - Electronica" is there on Google provided you use the "" - otherwise it is not in the first 100. Just goes to show the impact of "" . In some respects this demonstrate the power of this function especially with longer keyword phrases. But we shouldn't get too carried away because we didn't make too much effort to optimize the blog for that phrase although it did appeared early in the text as well as the title and we used it as link text later on. This is a bit of an issue with Wordtracker who recommend analysis with "" but I've never been too sure about the extent to which real searchers use them - we certainly don't see them often in the search logs.

We are also starting to see the benefit of some of the other changes we have made in the last couple of weeks. The samples pages are starting to appear in search results for specific pieces so there is more to do there. More encouragingly the average time spent on the site is going up - the information from Hitslink is clearly helping us make the right kind of moves. It is particularly encouraging when you can see positive results from your actions like this.

Our Wordtracker week is almost over now and we have a pretty detailed action plan based on the results. No magic bullets but some useful opportunities - more of that anon.

Friday, August 26, 2005

 

Favourite feel good song - Electronica

Yes - we have been to Wordtracker and I am here to tell you that there were no sites until today which targeted "favourite feel good song electronica" ! Yes I dressed it up a bit for the headline and in a minute I'll incorporate it in a link text back to my favourite feel good song.

The reason this phrase is worth a mention above all the others that are not to be found in Google yet is that according to Wordtracker 8 people a day search on precisely that phrase. I'm not sure I believe them but this entry is by way of a little test of the system.

I don't want to disappoint all those searchers and so I am going to link to my favourite feel good song - electonica version of Faure's Bacarolle which makes me think of warm summer days in the countryside. Not an entirely appropriate response to a Gondondolier's song but never mind.

This phrase illustrates a couple of other points about the time I have been spending with Wordtracker. Finding search opportunities that have yet to be invested by the big boys is a non trivial task and so is finding the popular keywords that searchers for our site are most likely to use. 'Feel good' is an aspect of most of our original arrangements with a few notable exceptions. 'Electronica' is one of the more apposite labels for the musical genre into which our work would be classified. A regular reader of this blog would recall that we kicked off with the slightly uncomfortable 'classical remix' but abandoned it as too misleading.

So back to the salt mines - must make the most of our Wordtracker week. We have made progress on other fronts and there will be lots more pages added to the site over coming weeks to reflect our findings - rich in the content that search volumes indicate are sought after and changes to existing pages to increase their focus on the needs of searchers.

Thursday, August 25, 2005

 

Alta Vista Audio Search

If you want a genuinely independent music search tool you need look no further than Alta Vista Audio Search .

It targets the main file formats and on our pages picks up the hidden references to the files that we offer for sale on both the main pages and the sample pages.

Although Alta Vista has fallen from the heights that it used to enjoy as a premier search engine my observations indicate that its spiders are particularly assiduous and a selection of their findings are picked up and presented by Yahoo. Specifically this blog is picked up every day by Alta Vista and from time to time Yahoo picks it up. Yahoo doesn't have the Audio search facility and so they tend not to pick up all the mp3 file references and nor do Google as far as one can tell but it could just be that they work harder on excluding duplicated material. It is Google's failure to regularly pick up the latest from this blog which has been most surprising.

Here is another little tribute to Bob Moog and the guys at Arturia who produced the definitive software emulation - a lofi streaming sample from JS Bach's Grand Fugue - an audio giant.

Wednesday, August 24, 2005

 

Bob Moog - In Memoriam

There are not many people who have succeeded in creating new musical instruments that have gained wide usage but Bob Moog was one of those.

His synthesizer achieved a mythic reputation for people of my generation with the beach boys and Emerson Lake and Palmer who I heard live in concert. It was on leaning of the existence of a realistic software emulation of this instrument that led to the beginning of this enterprise. My first experiments were with ELP midi files which I found worked well with the moog and a Hammond organ emulation.

The marimba we have used on many of our tracks is a Moog emulation but the Mega Moog on Gounod's Marionette's Funeral March is a particularly appropriate example of how effective it can be. You could also try the HiFi streaming sample of Bach's Fugue in D minor to hear it at full power.

Tuesday, August 23, 2005

 

Back to Wordtracker.com

Wordtracker have issued an excellent guide to the application of their Keyword analysis service to the effective promotion of web based businesses at www.wordtracker.com . Although I have been doing this for a while there is always more to learn.

Yesterday we reviewed some of the earlier work to see how it is panning out and to consider where next to focus our efforts. Today we are going to have another go with Wordtracker to explore some fresh angles - trying some of the ideas in their e-book.

One of the unintended outcomes of beefing up the content of the samples pages is that they are starting to appear in search results so there is probably more to do on that front to provide an effective entry to the rest of the site.

Now that it is clear that there are no regular readers of this blog I am abandoning the daily publication of streaming samples but I will use them on an occasional basis when prompted by the content.

Finally a big hello to the parkranger who has just started blogging @ juicyfruiter.blogspot.com and who was kind enough to say how she like what we are doing here.

Monday, August 22, 2005

 

Some Changes Work

One of the gratifying things about working with this medium is the speed of reaction/feedback.

We can already see the beneficial effect of the changes we made on Thursday to encourage visitors to listen to a sample. The visit profile has changed and the average time on site has gone up. This would have been even more obvious if it had not been for the referral's to the streaming sample of our percussion arrangement of Paganini's La Campanella from a Georgian forum - I can only assume that the comments were positive because of the number of visitors - so thanks very much.

The changes to the sample pages that we made on Friday have yet to show any effect but I guess we need to be patient.

Friday, August 19, 2005

 

Reviews, Reactions, Testimonials

Too early to see any real effects from the changes made over the last couple of days but it does look as if some visitors are using the new links to the streaming samples. We have tried out a lot of different wordings but in the same position on the page so there will be some real quantified analysis to do in a while.

In the meantime here is an article about testimonials - food for thought:

Proof Positive! The Weight Of A Testimonial

Don't be shy - soak up the praise! When you let others toot
your horn for you, you not only raise your credibility but
you also build a deeper level of trust with your visitors.
While its okay to tell visitors that you are credible, these
statements are much stronger coming from a testimonial.
Before many visitors will purchase, they expect this level
of trust.

Would you rather hear a salesperson say, "I'm fantastic!" or
would you rather hear a testimonial that reads, "The service
from this business was so wonderful that I wouldn't hesitate
to return!"? This type of testimonial adds credibility to
the business just like references on a resume. Some
marketing experts feel that a "C" should be included in the
AIDA formula to stand for credibility. The best way to
start build credibility is with testimonials.

Testimonials place oomph in a website and can move a visitor
from a sightseer into a valuable customer. When a website
errs and leaves out testimonials, the website is misses an
opportunity to capitalize on the power of these tributes.
Some tips on how to get high quality testimonials are below:

1. In writing, request a testimonial. As the saying goes,
"if you build it, they will come" applies to accumulating
testimonials. Many times, customers are eagerly awaiting
the chance to share their positive experience with your
business, as long as they are asked to do so.

2. Positive comments make great testimonials. When a
client offers a positive comment such as in an email or
letter, ask the customer's permission to use it as a
testimonial. Many customers find this complimentary and may
even ask if they can elaborate on their comments! You
should get a customer's permission to use his comment on a
form such as a "release letter". To see a sample release
letter, go to www.marketingtoday.com/marcom/testi2.com.

3. Offer a deal or reward in exchange for a freely given
testimonial. Notify customers of this testimonial campaign,
along with plans for monetary or donated rewards or future
discounts. Find out state laws on gift donation limits
before doing the campaign.

Many testimonial campaigns can be done directly from your
website, direct e-mails, or in the mail.

Use these testimonials generously throughout your website.
Don't limit the testimonials to one page! Testimonials have
the best effect when interspersed throughout the website and
strategically placed on pages that directly pertain to that
testimonial. Many testimonials work well in the left or
right margins, along side articles or product descriptions.
Also, inserting testimonials into content such as course
material is very effective.

Testimonials don't work on everyone. If your audience holds
certain high power jobs like an executive or other
"pioneers", testimonials will not move them to make a
decision. However, an audience with "emulators" will
definitely want to read many testimonials, especially
statements that reflect their beliefs or wants.

The most believable testimonials come from a real person and
uses real conversion language. A long testimonial is more
believable than a short testimonial. Below are tips for
selecting believable testimonials:

- Put the testimonial in quotation marks. End the
testimonial with the person's entire name and title. For
instance, "A.K. from Alaska" isn't as believable as "Andrew
Karver, Vice President of Sales, XYZ Company, Anchorage,
Alaska".

- General statements don't grab interest as well as a
testimonial full of details.

- Testimonials that pack a punch and sound real come off in
a positive manner.

A testimonial in and of itself won't sell your product or
service. But, it can be a tool that positions your product
or service in a more positive light that can motivate a
visitor to conduct business with you.

Copyright 2005 Riki Trafford. All rights reserved.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Riki Trafford is the webmaster and operator of RC
Marketing Inc
which offers low cost keyword-targetted web traffic.
For comments and questions visit his archive of articles:
http://www.1dmom.com/archive/
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Here is the last lofi streaming sample of our rag arrangements published last week - Canadian Capers - have a good weekend.

Thursday, August 18, 2005

 

The Ringtone Story

I thought you might like to see the following article after the action we took earlier this year to convert our MP3 download samples to streaming samples because of the high levels of consumption.

Ringtone Market Hits The Jackpot With Teen Cell Phones

The ringtone industry recently hit the jackpot after
striking a popular cord with teenage cell phone users. This
market likes the freedom to purchase their favorite tune or
sound without paying as much for a CD version. Mostly
comprised of 13 to 24-year-olds with discretionary income to
spend on monophonic or polyphonic sounds that makes their
cell phone sound match their personality, this group isn't
afraid to drop serious dough on a frequent basis.

According to RealityTVWorld.com, today~s teens are willing
to substitute cell phone minutes for the latest ringtone.
This behavior places this age group in the largest
population of ringtone purchasers. Since over 40% of cell
phone users fall into this group and have disposable income,
the ringtone industry is making the most of this
opportunity. The market is so large among this young
population that, according to a study by Wireless World
Forum, young people are spending eight times more on mobile
phones than music. Currently, trends in the U.K. show that
the ringtone market holds 10% of the total music market.
This population's buying power is equally impressive in the
United States where teenagers spend nearly as much on
ringtones as on text messaging. The sale of ringtones
worldwide adds up to $3.5 billion, according to IT Facts
online (http://www.itfacts.biz).

Naturally, the music industry isn't highly thrilled about
this shift in sales from the more expensive CD to much less
expensive ringtones - even though the publisher or
songwriter of the music or tone is entitles to royalties.
Still, a ringtone royalty isn't quite as high of a
percentage as a CD royalty. Some future analysts of this
market are predicting that the mobile phone and ringtone
industry are going to dip even farther into the music
industry by giving mobile phones technology similar to
iPods; whereby, the cell phone user can download much longer
versions of ringtones with the high quality of a DVD or CD
and store this music for a long period of time on their cell
phone.

Many teenage cell phone users download their favorite songs
from online or through alert messages on their mobile phone.
While many ringtone updates are offered as freebees from
their service, most teenagers don't mind exchanging minutes
or paying out of their pocket for a sound that they can
identify with. Most ringtone songs are either the full
version of a song with lyrics, purely acoustic versions or
synthesized versions of the tune. Since technology is the
name of the game for this market segment, only the most
up-to-date cell phones or those purchased within the last
year to year and a half can download the best versions. If
you ask an American teen what are the most popular
ringtones, you will probably get the response "What's the
latest top hit in music?" While original sound tunes and
remixes are starting to hit the market, most teens just want
to hear a version of their favorite song as a ringtone.

This age group will probably dominate the ringtone industry
for some time to come. However, a new market of untapped
but upcoming whiz kids (age 7 to 12) is anticipated to be
targeted by some ringtone and cell phone suppliers. You can
download some of the top ringtones at places like your phone
service provider like Verizon Ringtones
(http://www.3gUpload.com), Xingtone
(http://www.xingtone.com), or Jamster
(http://www.jamster.co.uk).


Copyright 2005 Samuel Mitone. All rights reserved.
------------------------------------------------------------
Samuel Mitone is the owner of Fever
Ringtones,Inc
a premier resource for all the latest ringtones on the web.
For futher information please vist his archive of articles:
http://www.feveringtones.com
------------------------------------------------------------

The next lofi streaming sample from the new percussion arrangements of rags that we release last week is Buck Due Rag and otherwise anonymous piece that we found in a player piano collection - enjoy.

And here (added a few weeks latter) is a link to a streaming sample of one of our newly launched Distinctive MP3 Ringtone products Faure's Apres un Reve

Wednesday, August 17, 2005

 

Is this what a Fan looks like?

Our repeat visitor from an Energis site was back again yesterday and spent over an hour streaming one tune after another.

He did visit our multi-track shop but something put him off and he went back to streaming samples - perhaps he'll be back again today!

Observations are consolidating first and second impressions - so it is down to work - updating all those pages.

On reflection we don't appear to have any regular readers of this blog but it is being found and reached following searches sometimes months later! We'll have to reflect on that. Google's apparent lack of interest is particularly strange when contrasted with Alta Vista faithfully picking up each daily issue and listing it on the "links to www.download2mp3.com" page.

Here is the third of the Rags published last week - Bees-Wax Rag from our Ragtime page.

Tuesday, August 16, 2005

 

Second Impressions

As the data from Hitslink begins to accumulate the impressions broaden out - we start to see our first repeat visitors and more of the quirky enquiries pop up - like the search for "used steel drums" where you can see why the search engine would list us but you can't see why the searcher bothered to visit.

For the most part it is what you'd expect with quite specific searches listed on pages 1,2 and 3 with the very occasional obsessive burrowing down to 381. What we don't have is the killer keyword or phrase to drag in large volumes of searchers. We knew from our use of Wordtracker that there weren't any opportunities like that within our competitive reach - hence our strategy to maximize the volume of possible hooks with their associated bait. Interestingly this blog is contributing to that strategy with blog entries appearing in some of the search results and usually resulting in a sample being streamed and sometimes pages visited.

Looking at the content displayed by the search engines it is quite encouraging to see that we are not luring people in under false pretences - they generally include references to percussion and purchase so that aspect is looking reasonable.

Our samples still seem to be our best bet for converting visitors to customers and so we are going to put more effort into that aspect of our pages. For example here is the revamped Chopin page where we are trying an early call to action to a streaming sample page and augmenting that page with purchasing facilities. We'll try this approach on a few more pages and see what impact it has.

In the mean time for our regular reader(s) here is a second lofi streaming sample from the rags that were published last Friday - A Bag of Rags from our new Ragtime page.

Monday, August 15, 2005

 

First Impressions

We have had Hitslink on over the weekend so it is much too early to draw any firm conclusions but here are some initial observations and reactions.

There is a frighteningly high proportion of very short - one page visits so we need to look at the first impressions we are making.

The proportion of robot to human traffic has also been quite a shock. In particular it appears that much of the page view volume of activity on this blog is robotic although there have already been a couple of visitors who followed up some links including streamed samples. I shall have to test whether secondary publishers get picked up by the Hitslink system.

The biggest category of visits are people looking for a specific piece and they are listening to the sample - apparently entirely successfully. So I think some work on the sample pages may be in order.

The next most frequent visitors are of the composer + mp3 kind which is what most of our pages are optimized on but these are the visitors who are least likely to stay and we need to think about what if any thing we can do about that. It looks like some experiments are called for.

It looks as if the visitor who came and spent 20 minute on the site yesterday had been before because they were not referred from another site - unlike everyone else.

As usual Google is far and away the dominant source of visitors so our dependence on their continued good offices is as heavy as ever.

The specific, albeit anonymous, customer by customer detail has a much bigger impact than the inferences made from log summary stats so I think we will be continuing with Hitslink after the free trial period.

This week we are going to feature the Rags that we published last week. Here is a lofi streaming sample from our lovely percussion arrangement of 12th Street Rag from our new Ragtime page.

Friday, August 12, 2005

 

Back to Hitslink

For several years I used Hitslink to monitor visitor activity on the sites that I managed but I abandoned them last year because they were no longer relevant to those sites and it was too early for this one.

I had a quick look round this morning and was tempted by Hitsville but decided that it is just too twee. The log analysis set up that comes with the webspace was OK to get us going and some aspects like the failure analysis are still going to be relevant. But now that the site structure is much more complex and there are significant development possibilities we need to get a better handle on visitors experience of the site.

Histlink is a hosted application that relies on embedded code on all the pages of the site you want to monitor. They provide an application which pastes it into your current pages. For the PHP part of the site I just installed it in the footer file that is incorporated into each page on the fly by the server. So it was all set up in a matter of minutes and it is near realtime. So I have seen my own test visit and spotted the visitor who searched on 'listen to paganini caprice' on Yahoo and came and selected the campanella streaming sample. I had almost forgotten how entertaining this can be.

Now we are going to skip to the last of the Debussy's Children's Corner Suite - the Golliwog's Cakewalk as our lofi streaming sample of the day.

We'll feature the new Ragtime tunes next week together with highlights from Hitslink.

Thursday, August 11, 2005

 

Thwarted!

Thwarted - such an nice expressive word, apparently borrowed from Old Norse. We made some progress yesterday but the bundle contribution still doesn't work properly with the download controller. Research in the osCommerce forums shows others raising the same frustrations without response so I think we'll put this to one side for a while.

On the other hand the new ragtime tracks have come on nicely so we'll try and get those out today. The new Ravity versions do seem to give us a bit more room to maneuver.

Continuing this week's Debussy's Children's Corner theme - here is a lofi streaming sample of our arrangement of Snow is Dancing not very seasonal but very pretty non the less.

Wednesday, August 10, 2005

 

Un-glamorous detective work

Finding your way through other people's software code is not the most glamorous of detective work but 'hey!'- somebody has to do it.

At the moment we are trying to track down how the 'buy now' button for a package does what we were seeking to achieve for the products but which we abandoned as too difficult. Then we need to tackle the compatibility of this contribution with the download controller. This is all looking a bit tough at the moment so we are mixing in some music if you'll excuse the pun.

A Ragtime page is in the offing with a few famous rags alongside our current Scott Joplin tracks. We have taken advantage of the latest Ravity upgrades from Luxonix. They reduce the CPU overhead and so give us more room to maneuver and enrich the recordings - looks encouraging for some of the more complex arrangements we are planning to tackle in the coming weeks.

In the mean time here is another lofi sample from our arrangement of Debussy's Children's Corner Suite - Serenade to a Doll

Tuesday, August 09, 2005

 

'Multi-Track Packs' it is then!

Well the Discount Package is installed and we have crystallized Multi-Track Pack in the graphics.

Multi-track is a recording terms so there is just a hint of a little pun there.

There is still one little wrinkle to smooth out but generally it seems to be testing out OK. So a little bit of detective work to be done and then we can get back to the music.

Looking at the links to us on Alta Vista it is evident that all our htm pages are there including the streams directory which has a file for each piece but the multi-track shop (php) pages have not appeared yet.

Here is your next treat from Debussy's Children's Corner Suite - a lofi sample of our original percussion arrangement of Jumbo's Lullaby.

Monday, August 08, 2005

 

Multi-Track Packages - 'Deals' or 'Albums'

The press release should hit the electronic 'streets' today. It takes a while to propagate but it helps to maintain the up to date image of the site.

It was a quiet weekend on the site as you'd expect in August so we're still looking forward to seeing customers dashing round the new multi-track shop.

In the meantime we are going to add the next 'contribution' to this osCommerce implementation - packages. One of the issues for digital content is the absence of physical packages and here that issue spills into the digital environment. We intend to offer package deals of related tracks such as the Nutcracker Suite or the six movements of two Mozart Quartets. This will be a logical and commercial proposition realized in the database and the pages of the site but we can see no benefit from zipping up the tracks for download or recording them on physical CD's.

Given that - is it legitimate to refer to these packages as albums or will that whimsical thought just draw attention to the absence of physical material? Do we just make the offer in a straight forward commercial way, calling it , say 'a Multi-track Deal' and leave it to customers to choose their own particular pick and mix options? We must take another look at the competition but your thoughts would be most welcome.

One obvious candidate for this packaging treatment is Debussy's Children's Corner which we are going to feature this week - so here is a lofi streaming sample of our percussion arrangement of Dr Gradus at Parnassus - enjoy!

Friday, August 05, 2005

 

Press Release

Just a slight delay on the Press Release - we had an unscheduled day out yesterday.

Here is the release which has gone to the online distributors - should come out on Sunday all being well. You can read it here first:

Multi-Track Shop Opens at Download2MP3.com Today


The online source of original percussion arrangements of selected classical pieces - Download2MP3.com had a new shop extension fitted out today. Powered by osCommerce the new shop enables customers to use a shopping cart to select several tracks, benefit from a 20% Launch Discount on orders of four tracks or more and charge it to PayPal or one of the major payment cards.

BitPass continues to an excellent service to customers purchasing one or two tracks and the new multi-track store provides an alternative route for those putting together a more significant selection.

In both cases a lofi streaming sample from each track is available so that customers can hear what they are buying up-front.

The shop stocks MP3 files of digital recordings of musical arrangements based around Steel Drums. Those involving the Marimba were inspired by the extraordinary work of Evelyn Glennie and those with the Mega Moog synthesizer by Emerson Lake and Palmer. The files are quite large (typically about 4 Meg for 3 minutes of music) but that is no problem to the increasing numbers of customers with Broadband access to the internet.

Note to Editors:

HiFi Review copies of a reasonable number of tracks will be made available to bona fide journalists on application to the Webmaster at www.download2mp3.com


Here is one more lofi streaming sample of our original percussion arrangement of a Scarlatti Harpsichord Sonata - K023 in D Major - have a good weekend.

Wednesday, August 03, 2005

 

Download2MP3 Multi-Track Shop Opens for Business

Yes - by George they did it!

The new Multi-Track Shop extension to the Download2mp3 website was opened late yesterday afternoon - we have PayPal and major payment card acceptance options:

Solution Graphics

BitPass provides a very good solution for customers buying one or two tracks at a time but our new PayPal arrangement makes multi-track purchases much easier with a standard shopping cart adapted for download only products. The alternative payment options should also lower the barriers to purchase for customers who are unwilling to set up a BitPass Account.

The new facility enables us to offer volume discounts and we are beginning with a Launch Discount of 20% for all orders of four tracks or more. Regular readers will note that - yes - we did implement the volume discount contribution to osCommerce yesterday with the absolute minimum of fuss.

Here is a lofi streaming sample of one of our original arrangements of Scarlatti's Harpsichord Sonatas K531 in E Major - if you like it why not visit our Multi-Track Shop and buy all five for $3.16(US) after the volume discount has been applied.

Tuesday, August 02, 2005

 

Niggles Sorted - Shop Opening on Track

The elusive graphic turned out to have a complex cause and a simple solution.

It seems that Dreamweaver doesn't necessarily tell you when an uploaded file hasn't completely arrived. So it was detailed examination which exposed empty files on the server. Once that had been resolved a new discrepancy between Firefox and IE emerged whereby Firefox refuses to load GIF file where it has detected an error which is ignored by IE. So we re-optimised and re-saved the GIF's in question and all was sweetness and light.

The home page revamp has gone well and we even found the PayPal graphic we needed on their US site and have that up and running. Plenty more to do on other pages but that can wait and the next priority is to install the osCommerce volume discount contribution. Press release on Thursday and then a long weekend off. If you are interested you can already get into the new shop via a link from our commercial page - any feedback would be most welcome.

Reviewing the site's musical content last week I was reminded how nicely our percussion arrangements of the Scarlatti Harpsichord Sonatas turned out and here is a lofi streaming sample of K547 in G Major Allegro - enjoy.

Monday, August 01, 2005

 

Tracks Loaded - one niggle to go

The slog was complete on Friday afternoon and over 150 tracks are now available to be bought using PayPal or Credit Card.

During the review of streaming samples associated with loading the tracks only one error was detected and that has been corrected.

The remaining niggle is a graphic which was working when we started the product input but has given up, so we just have a little detective work to track this one down before we can start work on the html pages and the press release.

In memory of the British 'summer' weather this weekend here is a lofi streaming sample of our percussion arrangement of Claude Debussy's Garden in the Rain. Not that we should complain - it seems that the would be bombers have all been caught and the family party for my daughter's birthday was enjoyed by all.

This page is powered by Blogger. Isn't yours?