Instrumental+Music Percussion+Music Classical+Music

Sunday, April 16, 2017

 

Thanks Google

Just the occasional update here these days.

It looks like we were one of the winners in the latest refinement to the Google search results algorithm and our average position went up a percent.

We now get about 60 % of our traffic from phones so it was worth all that effort of setting up mobile optimized pages.

Our bounce rate is down substantially from historical levels although it is still higher than one would like.

Our click through rates varies enormously depending on the search term used as well as our position on the results page so it is all rather really tricky to interpret.

However it does seem clear that most searchers only find out about our interpretation of the piece once they get to our site.

We are still big in India and Indonesia, home of the gamalan and Beethoven outperforms everything else.

Working on some new recordings when time permits so there will be some updates latter this year.

Thursday, November 03, 2016

 

Bach's back

Bach is now more fully represented in the dialy Twitter campaign and there are some indications that his posion has been strengthened.

The volume of impressions on Beethoven keywords means that he is still very dominant and some of the Bach activity is much more variable from day to day both interms of impressions and click through rates.

Twitter have been messing about with the way pictures are treated and that has caused some rework on the saved tweets but it is more or less sorted now.

This activity has increased the number of saved tweets somewhat so the repetitions are less frequent.

Friday, October 07, 2016

 

Big Thank You

Here's a big thank you to our latest generous donors Brown and Bartholomew.

It is lovely to get the daily likes on Twitter, the listings and the occasional re-tweets but there's nothing like the approbation signified by cash.

Our Rotary club works hard to raise the funds we disburse to local and international charities and the donations from this website go directly to those funds. We make sure that the projects we support reflect genuine need and are professionally managed. The site comprises recordings made over more than 15 years of a variety of styles illustrating what can be done with percussion supported by the occasional Ocarina and harp.

The site continues to thrive with our renditions of Beethoven's work reflecting the popularity of that composer but one of our early recordings has just broken through to the top of the downloads - the famous Bach Toccata and Fugue in D minor on Mega Moog and steel drums.

I have long felt that our Bach recordings don't get the attention the deserve so I'm going to salt the Twitter campaign with a daily example to see if that helps.

Saturday, July 30, 2016

 

Steady as she goes

The last few months have been relatively uneventful - still retaining that amazing number 1 slot for "beethoven symphony mp3". The retweets are relatively infrequent but when they happen I can often see the impact. The Twitter list additions feel like long term investments.

Analytics reports an average position of 7.9 over nearly 1000 appearencesfor an impression to be made. The deepest dredge goes to Gounod Gallia at 322 - I couldn't find it today but of course my search results are biased towards my site.

However this indicates a high level of interest so I feel a new set of tweets coming on to support the pieces that are being dredged for.


Tuesday, March 22, 2016

 

Beethoven's Domination

From the start my arrangements of Beethoven Marches and Bagatelles were amongst the most popular recordings on the site along with the evergreen Can Can and seasonal popularity for a few other pieces.

But since the complete recordings of all 9 symphonies were published Beethoven dominates the download profile. A lot of the interest seems to come from countries like India who appear to be more open to a fresh interpreation of Western Classical music.

This is one of the rasons why I am persisting with the Twitter campaign because it gives exposure to parts of the site which would otherwise never see the light of day. The word file containing the tweets is now up to version 13 and we are now up to a ten day cycle of 16 daily tweets. This typically generates about 17,000 tweet impressions a month. The engagement levels recorded by Twitter Analytics are surprisingly & disappointingly low but the constant flow of likes in encouraging. It would appear that rather than following the link to download the MP3 included in each tweet people go to the profile and thence to the website.

There are some arrangements waiting for that final polish before publication and the Easter holidays should provide the opportunity to get them completed and loaded on the site.

Monday, February 01, 2016

 

12 Years On

January was our Sousa month - a new composer page with lots of the famous marches including the Liberty Bell which was used by the Monty Python team and as part of the sound track of one of the St Trinian's films. Sousa is particularly interesting because he was composing at the same time as Ragtime was emerging but of course in a very different position in USA society working as he did for several years for the White House.

As of today the tweets programme moves up to a nine day cycle and there will be some hash tag changes. The retweets have tailed off but there is a steady flow of likes and a surprising growth of followers.

The next composer for attention is Muzorsky now that I've found some out of copyright material to work with.


Monday, December 28, 2015

 

Review of the year

It has, as they say, been a busy year.

The mobile site update has had a huge impact on site operations with nearly half our traffic going down that route now.

I took the opportunity at that time to make the donation link to my Rotary Club site simpler and more direct but that has had no noticeable impact except for a few more visits to the Trust Fund page on that site.

The remaining Beethoven symphonies were the big arrangement achievement of the year but in the event the Bagatelles, the Moonlight sonata and the Emperor concerto received as many downloads. Beethoven took the top 46 download slots in the last four months and when Google celebrated his anniversary on their search page we had the biggest spike ever - from India and Indonesia to the Beethoven page.

But, nothing daunted, to round the year out I have arranged some more ragtime and added some early blues for the first time. I am particularly pleased with the Jelly Roll Morton page which includes some material which I transcribed and arranged about 20 years ago. The Scott, Lamb and Blake pages are also worth a look. A special thanks to Warren Trachtman for making his excellent midi recordings available for non commercial purposes.

My daily quota of 16 tweets continue, now on an 8 day cycle with varying order. All the YouTube tweets have gone and the new recordings have been a strong feature of the second half of the year.

Soon it will be time to introduce the new Ragtime and blues recordings into the tweet programme ....

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